THE JOB
Create a logo, website, and promotional material for the North Pole Journey, a solo flight done to raise funds for Angel Flight South Central. Client wanted to improve upon the success of his previous North Pole Journey eight years ago, which raised $15,000 for Angel Flight.
THE PROCESS
We wanted the logo to emphasize the excitement of a solo flight in a small plane over the North Pole. We also designed the logo to complement that of Angel Flight South Central, the fundraiser’s beneficiary.
The client needed a broad range of assistance with marketing, PR, and fundraising, so Blackbuck also designed a website and Facebook page, wrote and designed a sponsorship flyer, wrote and designed a media advisory, and pitched stories to media.
THE RESULTS
The event raised more than $80,000 – that’s more than five times the amount raised at the previous event eight years ago. Blackbuck has helped the client secure media placement in two print publications and one TV station.