Month: November 2016

When thinking of building a logo or even shooting a video, color plays a large part of how the consumer perceives it. Having a bright logo or packaging can help you stand out from your competitors while having dark colors can give a more subdued, modern look. When shooting commercials or product videos, doing some …

Color and Why it Matters Read More »

Looking at established companies throughout the years, you can see different evolutions of marketing brands and reaching out to the consumer in different ways. Many times when companies start out, they are focused on service and making the best product or service they can to bring in consumers. Other times they are in an entirely different …

A Brand Evolution Read More »