Advertising + Promotion

Getting your audience’s attention with variable data

Our agency is housed inside a commercial printer, and this month I’ve been seeing a lot of nonprofit fundraiser letters going through the shop. Some of them make smart use of what’s called variable data, and it sparked my interest in what other clever ways a designer might use this technique. What’s variable data, you …

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Case Study – Graphic Design – Komen Austin Gala Invite

We know print design. Not only does our team boast decades of cumulative experience, but we’re actually housed inside a print shop. This means that every day we get a whopping dose of how print really works (and what doesn’t work). The following piece is a great illustration of how we use that knowhow to …

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