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Getting your audience’s attention with variable data

Our agency is housed inside a commercial printer, and this month I’ve been seeing a lot of nonprofit fundraiser letters going through the shop. Some of them make smart use of what’s called variable data, and it sparked my interest in what other clever ways a designer might use this technique. What’s variable data, you …

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Case Study – Graphic Design – Komen Austin Gala Invite

We know print design. Not only does our team boast decades of cumulative experience, but we’re actually housed inside a print shop. This means that every day we get a whopping dose of how print really works (and what doesn’t work). The following piece is a great illustration of how we use that knowhow to …

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A Brand Evolution

Looking at established companies throughout the years, you can see different evolutions of marketing brands and reaching out to the consumer in different ways. Many times when companies start out, they are focused on service and making the best product or service they can to bring in consumers. Other times they are in an entirely different …

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